5 Ways Interim Executives Promote Small Businesses
A small business only grows if its audience grows. There are 5 tried-and-tested ways interim executives use to promote a business and increase revenue.
A business can boost sales significantly through networking and online resources. However, they don’t always know where to start networking and what resources to use. Interim executives, on the other hand, are well aware of the two and use a combination of both to help grow businesses in no time.
1. Interim executives advice: Create a website
A powerful website does more than promote your business. It puts you on the internet. A website with information and contact details will make your business look authentic and trustworthy. Keep the content focused and relevant to what you do best. A prospective customer visiting your site should be able to find what they’re looking for. Submit your website’s URL to search engines and list your business with online directories. To increase your ranking in search results, hire a marketing expert for Search Engine Optimization (SEO).
2. Interim executives advice: Ask for reviews
Ask past customers to give reviews on social media. Sites like Facebook, Yelp, and TripAdvisor have rating systems for customers to leave detailed reviews. Feature testimonials from big clients on your homepage or have a section on your website dedicated to reviews from past customers. Harness the power of local community by also leaving testimonials on the pages of services you have used.
3. Interim executives advice : Increase social media engagement
Grow your digital outreach by engaging with users online. Increase social media engagement by tagging people relevant to your posts and content, and using trendy hashtags. One common way to quickly grow followers is to create a contest or challenge that requires social sharing. Rising Instagram and YouTube stars use this technique to quickly grow users. To connect with a more professional audience, network with contacts on LinkedIn.
4. Interim executives advice: Talk to people
Nobody knows your business better than you, that’s why you’re the best person to talk about it. Attend professional conferences and give talks on your specialty. Network with other professionals and prospective customers with a stellar elevator pitch. Interact with the public by publishing press releases on events and new changes in your organization.
5. Interim executives advice: Establish yourself as an expert
People will only come to you if you’re good. Establish yourself as an expert by sharing your knowledge. Write guest blogs on related blogs and publications. Start a podcast, blog, newsletter or YouTube channel to share quality content on everything you know. If you share stuff only an expert knows, people will come to you.