No matter how great your team or product it, your company can never take off until you find Product-Market Fit. “The customers are buying the product just as fast as you can make it — or usage is growing just as fast as you can add more servers. Money from customers is piling up in your company checking account. You’re hiring sales and customer support...
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A successful business is one where employees give 100% to the workplace. Oftentimes, the reason why companies lag behind the competition is due to not managing poor performance the right way. A study revealed that companies with engaged employees make 2.5 times the revenue of competitors with low engagement levels. In How Mid-Market Companies Can Develop High-Performers, we’ve outlined the five common causes of low performers to...
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Running a business is not just about increasing sales. It requires being profitable and business efficiency as well. If you want your business to succeed truly, you need to make sure its processes and people deliver the best results at maximum profit. Channel Partners, a business training, and consultancy agency, has developed an industry-shaping channel tool called the Execution Excellence Model based on the principle...
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The most powerful marketing tool for any business is business referrals. People are inclined to trust business referrals if it comes personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Getting the message about how great your business is into the grapevine does not...
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There’s a number of reasons a company of any size would need a sales executive for additional expertise. Whether you are looking to bring in someone to oversee sales (other than you) for the first time or need an outside perspective to look at the sales process and assess the current organization, bringing in an interim executive or management consultant can be a great way...
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Contributed by David Shaffer We enter each year with renewed optimism that our projected revenue opportunities will come to fruition. For many companies, the projected allocations of direct expenses are linked to revenue and built on the assumption the revenue will be reached. When sales fall short of expectation, particularly for those companies that have budgeted and incurred expenses based upon projections, the impact on...
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Contributed by Charles Besondy Companies, particularly B2B firms, are so accustomed to operating with friction between sales and marketing they have become numb to the negative effect this has on business performance. The CEO is often insulated from the day-to-day pain that misalignment causes. I believe if the costs of misalignment were better understood, every CEO would put marketing and sales alignment on their...
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[ezcol_2third] Contributed by Charles Besondy [/ezcol_2third] [ezcol_1third_end] Read More ArticlesLike This Request a Meeting with a Subject Matter Expert on This Topic[/ezcol_1third_end] A majority of CEOs are unsatisfied with the performance of their marketing department. This is a safe statement to make based on my observations and the findings of any number of surveys that look at marketing performance and CEO priorities. Assuming you’re one...
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How long have you been waiting for the economy to get better? At the beginning of this year, businesses were complaining that unemployment was not getting better, retail sales had dipped down and the economy was still sluggish; thus they were afraid to do anything until it got better. Then later on I heard businesses were waiting for the election to see who won. Not...
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Contributed by Eric Lundbohm Marketing is one of those things that every business does in some way, whether someone has a marketing title or not. Somehow potential customers know to come to the door, are presented with the trappings of a brand image and make some decision on product purchase. The owner of such a business may proudly claim “we even don’t do any marketing”...
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