B2B Vs. B2C Marketing

B2BMarketing isn’t something you can copy and paste to your various target markets. B2B marketing is completely different then B2C marketing.

Today we will go over the differences between B2B marketing and B2C marketing.

Relationships With B2B and B2C Customers

Your relationships with your business customers are going to be totally different then your relationships with your average joe. In B2B marketing you are going to have a close relationship with your customer. For the most part in B2B relationships, the service or product that you sell is going to be of larger value then what a normal customer buys from you. There are going to be contracts and specific terms, as is the case in interim executives or consultancy companies. Because of this you need to have a close relationship with your B2B customers.. Your B2C customers typically buy your product, and that is the end of the relationship.

Sensitivity to Price

Business consumers aren’t to concerned about the price of your product. If they deem your product will benefit their company, then they will go ahead and buy your product even if the price is a little high. Average consumers are the complete opposite. If your price is too high, then they will most likely go to a competitor, regardless if your quality is superior.

Level of Risk

In B2C deals, usually the purchase takes anywhere from a few seconds, to a few minutes. The reason for this is because B2C sales are more impulsive. When you go to a fast food restaurant, you don’t weigh the pros and cons of a chicken sandwich compared to a turkey sandwich, you buy the one that you have a craving for. On the other hand, B2B sales take a lot of time. They can take anywhere from a few days to a few months to compromise and accept a deal. This is because B2B deals are more risky, since they cost a lot, and the relationship between you and your business customer could last for a few months, depending on the contract.

B2B marketing and B2C marketing are 2 different beasts. They each value different things, from their sensitivity to price, to the relationship they will have with you.

To learn about how Cerius Interim Management can help you and for more information on interim executives, please visit our home page by clicking here.

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Pamela Wasley Kristen McAlister

Pam and Kristen, co-owners of Cerius Executives, both come from running a business, not the staffing industry. They understand the challenges of growing a business and not having the right leadership team or expertise. Our client services team is comprised of current and former business owners. We have the background and expertise to listen, understand and work to successfully put together the right profile for what you need and the right executive. The executive talent world is always undergoing a never-ending evolution. Some of it is trial-and-error, and some is due to a constantly changing marketplace. We will always be working to predict what businesses will need next and how can we best help them find it.