Marketing


Jan

20

2020
Tips to Increase Conversions

Tips to Increase Conversions

Conversions occur when a consumers completes one of your desired goals. These goals could be subscribing to an email list, or actually buying the product. Whatever the goal, having conversions is a sign that your website is designed and performing well. Today we will go over some tips to increase conversions on your site. Sample Products Giving away free trials or products are a great...

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Jan

16

2020
2 Different Methods to Generate Leads

2 Different Methods to Generate Leads

Leads are what any business is looking for. They essentially are your potential customers, thus knowing how to generate leads is an important skill to learn. Today we will go over the 2 effective ways any business can generate leads. Active Lead Generation To actively generate leads, it requires businesses to actually go out and find them. The way most businesses go about active lead...

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Jan

15

2020
B2B Vs. B2C Marketing

B2B Vs. B2C Marketing

Marketing isn’t something you can copy and paste to your various target markets. B2B marketing is completely different then B2C marketing. Today we will go over the differences between B2B marketing and B2C marketing. Relationships With B2B and B2C Customers Your relationships with your business customers are going to be totally different then your relationships with your average joe. In B2B marketing you are going...

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Jan

14

2020
A search engine browser window shows your website as the top result

What is SEO and How Does it Work?

Search Engine Optimization or SEO is todays way of getting known. Before, we would buy space on newspapers or billboards to get your company’s name out their, today its all about being at the top of a search result. Today we will be talking about what is SEO, and how it works. What is SEO As mentioned previously, SEO is a way to get your...

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Jan

10

2020
New Trends That Will Change Your Company’s Marketing Strategy

New Trends That Will Change Your Company’s Marketing Strategy

With the dramatic increase in the use of digital electronics for content, most company’s marketing strategies are soled focused on the digital side. Their digital content is based on new and potential trends. The sad thing about business is that nothing stays the same for a while, everything changes year after year. This is a burden for business people as they have to adapt to...

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Oct

11

2019
Why Direct Mail Marketing Is Good For Business

Why Direct Mail Marketing Is Good For Business

Direct mail marketing is something you and your great-grandfather have both been exposed to. It’s been a classic since people started delivering mail and remains an effective form of broadcasting your brand and message. All those promotional pamphlets, letters, and magazines you get for free on your doorstep is direct mail marketing. Even though in today’s digital world, people are consuming more material online or from...

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Aug

28

2019
How to do Content Marketing the Right Way

How to do Content Marketing the Right Way

Do content marketing the right way by measuring effectiveness, keeping readers engaged and delivering content so great that readers want to share it. No digital marketing campaign is complete without content marketing. Through videos, blogs and social media posts, you can share information that helps stimulate interest in your product, service or brand. Measure the impact One of the hardest things to do in content...

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Jul

27

2019
4 Stages of Interim Executive Marketing Strategies

4 Stages of Interim Executive Marketing Strategies

Follow the 4 stages of a good marketing plan used in Interim Executive marketing management. When it comes to making decisions for your business, the fact is your competition is the one in control. Interim executive marketing strategies understand that and center around getting ahead of the competition. They determine everything from your prices to your marketing strategy, to even the types of products and...

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Jun

15

2019
How to Market as an Interim Executive

How to Market as an Interim Executive

The first step to becoming an interim executive is to obviously be hired, but to get to that point, you have to get chosen out of the hundreds of other executives. The successful interim executive is one who is able to separate themselves from the rest of the pack. Companies don’t want to see the same information that you typically find in a resume. Instead,...

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Jun

09

2019
Part-Time CMO: Always a Marketing Strategy Before Tactics

Part-Time CMO: Always a Marketing Strategy Before Tactics

Tactics, marketing strategy; tactics, strategy. This teeter totter is a struggle, and many CEOs go back and forth with the day-to-day of business. In marketing, this push and pull are particularly relevant. Marketing is usually born into a company through tactics, and it takes a while before strategy is ever discussed. Marketing starts with, “We need more leads; what can we do?” It ends with,...

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