Marketing


Oct

11

2019
Why Direct Mail Marketing Is Good For Business

Why Direct Mail Marketing Is Good For Business

Direct mail marketing is something you and your great-grandfather have both been exposed to. It’s been a classic since people started delivering mail and remains an effective form of broadcasting your brand and message. All those promotional pamphlets, letters, and magazines you get for free on your doorstep is direct mail marketing. Even though in today’s digital world, people are consuming more material online or from...

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Aug

28

2019
How to do Content Marketing the Right Way

How to do Content Marketing the Right Way

Do content marketing the right way by measuring effectiveness, keeping readers engaged and delivering content so great that readers want to share it. No digital marketing campaign is complete without content marketing. Through videos, blogs and social media posts, you can share information that helps stimulate interest in your product, service or brand. Measure the impact One of the hardest things to do in content...

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Jul

27

2019
4 Stages of Interim Executive Marketing Strategies

4 Stages of Interim Executive Marketing Strategies

Follow the 4 stages of a good marketing plan used in Interim Executive marketing management. When it comes to making decisions for your business, the fact is your competition is the one in control. Interim executive marketing strategies understand that and center around getting ahead of the competition. They determine everything from your prices to your marketing strategy, to even the types of products and...

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Jun

15

2019
How to Market as an Interim Executive

How to Market as an Interim Executive

The first step to becoming an interim executive is to obviously be hired, but to get to that point, you have to get chosen out of the hundreds of other executives. The successful interim executive is one who is able to separate themselves from the rest of the pack. Companies don’t want to see the same information that you typically find in a resume. Instead,...

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Jun

09

2019
Part-Time CMO: Always a Marketing Strategy Before Tactics

Part-Time CMO: Always a Marketing Strategy Before Tactics

Tactics, marketing strategy; tactics, strategy. This teeter totter is a struggle, and many CEOs go back and forth with the day-to-day of business. In marketing, this push and pull are particularly relevant. Marketing is usually born into a company through tactics, and it takes a while before strategy is ever discussed. Marketing starts with, “We need more leads; what can we do?” It ends with,...

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Jun

06

2019
How Interim Managers Perfect Elevator Pitches

How Interim Managers Perfect Elevator Pitches

Interim managers help both young and old businesses. No matter which stage they’re at, they need a stellar business pitch. Every successful business owner has a superb elevator pitch. In less than 30 seconds they know what to say to grab the attention and interest of investors and customers. The best pitches are so exciting that it infects the person listening and gets them just...

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Jun

02

2019
Interim Management Marketing Tips: SEO for Beginners

Interim Management Marketing Tips: SEO for Beginners

Interim Management Marketing experts value the potential of traffic driven by digital marketing, that’s why they implement solid SEO practices to boost organic growth. Any business that wants to thrive in today’s world knows that they need to pay attention to digital marketing. Of the many resources available to boost your company’s online presence, none is more effective than organic growth driven by search engines....

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May

24

2019
Interim Management Marketing Tips From the Experts

Interim Management Marketing Tips From the Experts

Even the best interim management leaders occasionally rely on expert advice and tips. We share some valuable recommendations from marketing gurus today. Marketing is a skill that can’t entirely be picked up in a class or book. Because the consumer landscape is changing so rapidly these days, marketers have to constantly experiment to find ways to penetrate the market. Luckily, some of the biggest names...

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May

08

2019
3 Interim Executive Instagram Tips to Grow Your Business

3 Interim Executive Instagram Tips to Grow Your Business

  Three tips on how an interim executive can leverage Instagram to attract user growth for e-commerce businesses. Today there are over 1 one billion users on Instagram. That’s a seventh of the world’s population. Businesses recognizing its huge potential have dedicated all their marketing entirely to the social platform. Billion dollar brands like Huda Beauty and Kylie Cosmetics have made millions just from engagement on...

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Apr

26

2019
Interim Executive Tips for Creating a Brand

Interim Executive Tips for Creating a Brand

Interim management tips to help you create and share a brand for your business. Here are some tips for creating a brand. Interim management experts are well versed in the art of branding and some tips that can help new businesses build theirs the right way. Branding your idea, product, service or business is an important task. One that can have a great impact on...

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