Marketing


Feb

28

2019
5 Social Media Marketing Ideas to Increase Growth

5 Social Media Marketing Ideas to Increase Growth

If you want your business to succeed in today’s digital world, you need to have the best social media marketing ideas. Social media is a hotspot of consumers looking for something new. But even though Facebook, Instagram, and Twitter are saturated with people and prospective customers, there are just as many businesses online trying to capture their attention. To stand out from the competition, entrepreneurs...

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Jan

28

2019
Building the Perfect Marketing Department

Building the Perfect Marketing Department

Get the most out of your marketing department Marketing is one the biggest drivers of revenue in a business. Oftentimes, when a new CEO steps into a company their first disappointment comes from the marketing department. No matter how great and innovative your product is, you will not make any revenue or profit until and unless you target and reach your potential customers via your...

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Jan

22

2019
Marketing 101: How to Bring Focus in Midst of a Marketing Crisis

Marketing 101: How to Bring Focus in Midst of a Marketing Crisis

In the midst of plans, messages, and activities going right and left with no rhyme nor purpose, the only thing to do is focus. Bringing focus to your company in the midst of a marketing crisis is the best thing you can do to pull it out of a situation. Marketing is what drives customers towards a business. Without marketing and innovation, you can’t generate...

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Jan

08

2019
Marketing Lessons Learned

Marketing Lessons Learned

Cerius Executives has been operating for well over a decade, and during that time we’ve learned our fair share of marketing lessons. Although techniques and trends constantly change, there are some keys that remain timeless. Marketing Lessons – You need patience, patience, and more patience The business world isn’t known for its patience. You can ask Cerius’s co-founders Pam Wasley & Kristen McAlister about learning...

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Nov

14

2018
Marketing 101: Becoming a Thought Leader

Marketing 101: Becoming a Thought Leader

With the vast marketing experience interim executives have they are natural thought leaders A great way to establish yourself as the expert thought leader and create value for potential prospects is to publish consumable content. You likely won’t be meeting all of your future clients at networking events; they could come from other sources, such as referral partners or your online presence. Information about what...

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Oct

24

2018
CEOs and Social Media Marketing

CEOs and Social Media Marketing

Doing social media marketing effectively remains a mystery to many CEOs. By Bob Donnelly A day doesn’t go by without one story or another about how a company used social media to grow their business or build their brand. However, for many CEOs, this is a major conundrum because neither they nor their staff, have enough experience with social media platforms to use them effectively...

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Oct

14

2018
Unite Sales and Marketing Under One Leader

Unite Sales and Marketing Under One Leader

Sales and marketing are two entirely different functions. Although the two exist and operate as separate departments in modern organizations, they can be united under a common leader. If you find the right person to unite and keep them in sync, you will watch your leads and customers grow dramatically. Kristen McAlister spoke to Jen Henriksen, a sales and marketing executive, on bridging the gap...

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Oct

12

2018
Finding Your Marketing “Why”

Finding Your Marketing “Why”

“Ultimately people don’t so much buy what you make, it’s why you make it or provide it. It’s the why. Rather the Marketing Why” Great ideas reap great profit. But that doesn’t always prove true for innovative entrepreneurs struggling to break even. One of the biggest reasons why small businesses aren’t able to grow is because they have their marketing all wrong. They haven’t got...

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Oct

09

2018
Eliminating Friction Between Sales and Marketing

Eliminating Friction Between Sales and Marketing

Companies often find themselves embroiled in making sales and marketing work together. We rarely talk with an organization where the two are in sync. Rather, we hear most speak of them as “sales versus marketing” referring to internal rivalries. Making them work together and being on the same page is the sign of an efficient organization. We spoke to Jen Henriksen, a sales and marketing...

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Oct

06

2018
4 Digital Marketing Models Recommended by Interim Marketing Executives

4 Digital Marketing Models Recommended by Interim Marketing Executives

Research shows that companies with synchronized marketing and sales strategies can increase sales by a whopping 208%. With so many digital marketing resources to choose from, business owners can easily get confused. Interim marketing executives however make it easy for you by recommending four above the others. There are 4 core models in digital marketing that can help market your online store and increase sales. They can be...

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