Healthcare Services – Marketing

Interim Chief Marketing Officer - Marketing

Healthcare Services – Marketing

Created
Roadmap, plan & metrics
Increased
Understanding of ROI
Saved
Costly mistakes w/prior marketing direction
She was an amazing fit for our organization and was an incredible contribution during her time with our team.
Company Profile
Healthcare Services
Family-owned
400 Employees
Position/Timeframe
Chief Marketing Officer
3-4 days/week, 9 months
Situation
Dwindling leads after key sales personnel exhausted their contacts
CEO was seeking a marketing strategy and roadmap to establish a marketing infrastructure
Leadership recognized the need for marketing at this point in the company and industry's maturation
Implementation
Evolved the company's strategic platform: Vision, Mission and Values
Identified critical issues that would impact completion of a marketing strategy and roamap including the company name and resolved them
Created marketing roadmap and execution plan
Developed staffing and budget recommendations
Developed position, recruited, and on-boarded Senior Marketing Manager
Executed the first phase of all tactical plans with Senior Marketing Manager
Launched initial thought leadership efforts: social media, blogs, speaking engagements
Built tactical plan with hundreds of line items to actualize marketing roadmap with project management and tracking

Results

  • Created marketing strategy, Roadmap, Infrastructure
  • Increased understanding of marketing ROI and how to realize it
  • Saved costly mistakes w/prior marketing direction