Strategy

Strategy Project - Strategy

Strategy

Reduced
risk of entering saturated market
Avoided
multi-million dollar market entry mistake
Increased
success with potential partnership
Cerius Insights: The benefits interim executives bring with them are tremendous: financially and strategically. They are highly experienced individuals who have been in the industry or putting their expertise into practice for years. Their extensive backgrounds and knowledge can make a tremendous impact on your company.
Company Profile
Background investigations
Federal contractor
$10+ million in revenues
Service based, woman owned
Position/Timeframe
Interim VP of Strategy
2.5 days/week, 5 months
Situation
Company was looking to expand its business through different product positioning and new market offering
Recent acquisition allowed for product offering to military health market
Currently an outsourced personnel company but seeing a trend in federal government insourcing
Needed to grow business in an upward trending area
Needed assessment of portfolio offering and potential target markets
Implementation
Performed analysis on internal offerings and surveyed against current state of the market
Created business case to close the identified gap above
Determined it would cost a couple of million dollars to get product to competitive level in already saturated market
Delivered full presentation with all discoveries and recommendations

Results

  • Saved company a couple of millions dollars to avoid bringing product to an already saturated market
  • Introduced them to a company within interim’s network that is already a market leader creating an opportunity to enter in an alternative way
  • Started strategic discussions for potential partnership