VP of Sales & Marketing

Interim VP of Sales & Marketing - Sales

VP of Sales & Marketing

Increased
working together between sales & engineering
Increased
involvement in lead producing marketing
Increased
employee morale
Thanks again. Great insight and deliverables. [Interim] did a tremendous job in evaluating existing staff and helped coach them up. He also helped with our strategy for 2017. We will hit the ground running. I would recommend him for similar sales/marketing consulting projects as well as running smaller architectural/construction type companies. He is a great person and was a perfect fit to help our business.
Company Profile
Metal products manufacturing
$17M
Position/Timeframe
4 weeks
Situation
President inherited company with old school mentality
Departments were working in silos
Sales were slowing and competition penetrating more on price
No defined reporting or accountabilty in company
Implementation
Updated research and analysis and set priorities and objectives
Developed "Value Proposition Statement" to clarify go to market strategy
Revamped sales and engineering processes
Repositioned new products to align with marketplace
Identified lead producing marketing activities
Set sales objectives for personnel with reporting

Results

  • Sales & engineering working together & supported
  • Increased involvement in lead producing marketing activities
  • Increased employee morale