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Marketing

Why a Cerius Marketing Executive?

Marketing has become one of the most challenging and rapidly evolving of all business functions—and yet you can’t survive without it. If you’re not an expert on positioning, product strategy, lead generation, target market assessment, packaging and brand awareness, you’re likely losing ground. But many small companies with limited resources are learning they can out-market larger competitors by having a Cerius CMO at the helm. Even large companies bring in Cerius marketing executives in consulting roles to drive key marketing initiatives, such as marketing automation implementation, or go-to-market planning.

Cerius specializes in bringing the proven leadership you need. You’ll gain the strength of a vetted, experienced executive who can raise the bar on your marketing efforts—and maximize your growth potential.

This also applies to the following titles:

  • Chief Marketing Officer (CMO)
  • Vice President of Marketing
  • Director of Marketing
  • Interim
    Decades of experience, ready to hit the ground running. Primed to produce results at every growth phase.
  • Part-Time/Fractional
    As-needed support, long-term or short-term. Big on action and impact, small on budget.
  • Project-Based
    Laser-focus plus niche expertise and execution skills—ideal for mission-critical initiatives.
Cerius interim executives are world-class interim, fractional and
project-based Marketing leaders—guaranteed to move the needle where it counts.

Results Speak for Themselves

“She was an amazing fit for our organization and was an incredible contribution during her time with our team.”
– A family-owned healthcare services company seeking a marketing strategy and roadmap to generate leads.
In nine months (3-4 days per week), the Cerius Executive:
  • Evolved the company’s strategic platform: Vision, Mission and Values
  • Identified and resolved critical issues impacting completion of a marketing roadmap
  • Launched initial thought leadership efforts: social media, blogs, speaking engagements
  • Built a tactical plan with hundreds of line items to actualize marketing roadmap
  • Increased understanding of marketing ROI and how to achieve it
  • Saved costly mistakes with prior marketing direction
“The work done helped lead the way to the centralizing of all sales and marketing functions, such as product marketing, providing quicker speed to market.”
– A leading-edge technology services company with $50 billion in revenues with a spin-off product hindered by segmented product marketing and management.
In three months, the Cerius interim Chief Marketing Officer:
  • Created top 10 go-to-market recommendations based on market research findings
  • Developed a plan for integrating product marketing and product management
  • Devised a new go-to-market concept, storyline and pitch
  • Created a positioning statement, suggested language, imagery and taglines
  • Centralized sales and marketing functions for quicker speed to market
“Great insight and deliverables. [The CMO] did a tremendous job in evaluating existing staff and helped coach them up. He also helped with our strategy. We will hit the ground running. He was a perfect fit to help our business.”
— A metal products manufacturing company with $17 million in revenue, but whose sales were slowing and departments working in silos.
In four weeks, the Cerius Marketing Executive:
  • Increased collaboration between sales and engineering
  • Increased lead producing marketing activities
  • Developed a Value Proposition to clarify the go-to-market strategy
  • Repositioned new products to align with the market
  • Updated research and analysis and set new priorities
  • Set sales objectives for personnel with reporting

Find the right Marketing leader for right now.

Make one call and let Cerius find the right executive for your business, your industry and your unique situation—within one week. And start seeing results immediately.

Find Your Marketing Leader Today

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