Expert Leadership — When and Where You Need It Most
Why a Cerius Marketing Executive?
Marketing has become one of the most challenging and rapidly evolving of all business functions—and yet you can’t survive without it. If you’re not an expert on positioning, product strategy, lead generation, target market assessment, packaging and brand awareness, you’re likely losing ground. But many small companies with limited resources are learning they can out-market larger competitors by having a Cerius CMO at the helm. Even large companies bring in Cerius marketing executives in consulting roles to drive key marketing initiatives, such as marketing automation implementation, or go-to-market planning.
Cerius specializes in bringing the proven leadership you need. You’ll gain the strength of a vetted, experienced executive who can raise the bar on your marketing efforts—and maximize your growth potential.
This also applies to the following titles:
Chief Marketing Officer (CMO)
Vice President of Marketing
Director of Marketing
Decades of experience, ready to hit the ground running. Primed to produce results at every growth phase.
As-needed support, long-term or short-term. Big on action and impact, small on budget.
Laser-focus plus niche expertise and execution skills—ideal for mission-critical initiatives.
Cerius interim executives are world-class interim, fractional and project-based Marketing leaders—guaranteed to move the needle where it counts.
Results Speak for Themselves
“She was an amazing fit for our organization and was an incredible contribution during her time with our team.”
– A family-owned healthcare services company seeking a marketing strategy and roadmap to generate leads.
In nine months (3-4 days per week), the Cerius Executive:
Evolved the company’s strategic platform: Vision, Mission and Values
Identified and resolved critical issues impacting completion of a marketing roadmap
Launched initial thought leadership efforts: social media, blogs, speaking engagements
Built a tactical plan with hundreds of line items to actualize marketing roadmap
Increased understanding of marketing ROI and how to achieve it
Saved costly mistakes with prior marketing direction
“The work done helped lead the way to the centralizing of all sales and marketing functions, such as product marketing, providing quicker speed to market.”
– A leading-edge technology services company with $50 billion in revenues with a spin-off product hindered by segmented product marketing and management.
In three months, the Cerius interim Chief Marketing Officer:
Created top 10 go-to-market recommendations based on market research findings
Developed a plan for integrating product marketing and product management
Devised a new go-to-market concept, storyline and pitch
Created a positioning statement, suggested language, imagery and taglines
Centralized sales and marketing functions for quicker speed to market
“Great insight and deliverables. [The CMO] did a tremendous job in evaluating existing staff and helped coach them up. He also helped with our strategy. We will hit the ground running. He was a perfect fit to help our business.”
— A metal products manufacturing company with $17 million in revenue, but whose sales were slowing and departments working in silos.
In four weeks, the Cerius Marketing Executive:
Increased collaboration between sales and engineering
Increased lead producing marketing activities
Developed a Value Proposition to clarify the go-to-market strategy
Repositioned new products to align with the market
Updated research and analysis and set new priorities
Set sales objectives for personnel with reporting
Find the right Marketing leader for right now.
Make one call and let Cerius find the right executive for your business, your industry and your unique situation—within one week. And start seeing results immediately.
Sales and Marketing alignment can help you generate 209% more revenue
Are your Sales & Marketing teams misaligned? You may be missing key opportunities to win sales, retain customers and drive revenue. Don’t miss another deal. Learn seven common blind spots – and how to avoid them. Download our free guide.
One year after the pandemic first began, businesses everywhere are still working to recover from the economic upheaval. And there’s no one-size-fits-all approach to a smooth recovery. For many companies, the future is still unclear.
We asked several Cerius interim executives to chime in on the top business concerns facing leaders in Q2, along with best practice suggestions to solve them. Check out these tips from the top.