As a business, it is important that you have a spot on those feeds. Follow these 3 social media marketing tips to get started and increase customer outreach.

Today, pretty much everybody you know is active on social media. To be specific, about 3.03 billion people are on social media. Whether they post daily or stay on the sidelines, they are being influenced by content they view on their feed.

Social Media Marketing Tips #1: Follow trends

One way to get in front of new customers is to post on trends sweeping your target audience. Twitter is particularly great for figuring out what users are talking about. Check out tweeting trends and post some content or memes along with the hashtag.

Social Media Marketing Tips #2: Interact with users

Netflix, KFC and Wendy’s have millions of followers on their social media accounts. Not because of their well-known brand name, but because of user engagement. They are popular for their jokes, authenticity, and replies to comments. Take some inspiration from them and create a social media presence that reflects real people are in charge, not boring old men in business suits.

Social Media Marketing Tips #3: Use paid promotion

Facebook, Instagram, Snapchat and Twitter have very affordable and powerful promotion tools. According to your budget, they can instantly get your account in the feed of thousands of users that fit your target customer. They’re especially good for businesses that are just starting out on social media.

Additionally, businesses can promote their posts with the help of popular influencers in the industry. Whatever your industry, you’ll find no shortage of social media profiles with thousands, if not millions, of followers. Most of them are willing to post advertised content if the price is right. You might find a better response from content promoted on their feeds, as users might be less likely to see it as an ad and more of a recommendation.

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