Marketing


Jul

19

2017
Optimizing Your Business Development Efforts – Past Client Referrals & Partnerships

Optimizing Your Business Development Efforts – Past Client Referrals & Partnerships

Referrals are one of the most valuable resources you have. Use them to build your business and brand. Past Clients as Referral Sources One of the most important activities you can engage in is to contact prior companies and clients. Nobody knows better what you can do than those for or with whom you have already worked. We are increasingly seeing companies bring on executives...

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Jun

17

2017
Top Networking Tips (Part 2)

Top Networking Tips (Part 2)

  Networking tips that can drastically alter your presence in the marketplace and industry This article is part of a two-part series. Read other great networking tips at Top Networking Tips (Part 1). Too often, we see executives take on an engagement that is four to five days per week for a period of time and neglect their business development efforts and networking tips during that...

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Nov

18

2016
How Outsourced Firms Shift Your Focus Back to Core Competencies

How Outsourced Firms Shift Your Focus Back to Core Competencies

Focusing on your core competencies has never been easier with an outsourced firm Imagine building a company where the only employees you have are those who work and focus on your core competencies and the product/service you deliver. All other activities are outsourced. The economic and workforce conditions have never been more ideal for making this happen than they are now. What do I mean...

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Sep

09

2016
The Art of Getting a Good Recommendation for Executives

The Art of Getting a Good Recommendation for Executives

A good recommendation is gold for executives. We answer all your questions on where, how and what kind you should get. We have talked quite a bit about executives marketing themselves. In a world where everybody’s got a LinkedIn account, most have Twitter or maybe Instagram; there seem to be limitless opportunities to sell yourself digitally. How does an executive get themselves to stand out...

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Jul

07

2014

Revisiting Marketing Strategy

Contributed by Bob Donnelly. We have witnessed the rise and fall of many brands, and now we have the latest example in Radio Shack. Since its inception in 1921, it has ridden the proverbial life cycle from an embryonic start-up, through its growth phase, and into maturity during the 80’s and into the early 2,000’s. However, since the introduction of more and more sophisticated electronics,...

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Mar

31

2014

Transitioning from Selling to Marketing

Contributed by Robert M. Donnelly. Every business starts with a solution to a problem by an entrepreneur. Entrepreneurs by nature are great salesman as they are selling their solution with a passion. The Evolution of Growing Firms However, there comes a time in the evolution of every company when they have to transition from selling to marketing. Selling is asking for the order, while marketing is...

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Jan

04

2014
Is Your Sales Funnel Misleading You?

Is Your Sales Funnel Misleading You?

Contributed by Charles Besondy One thing Marketing and Sales managers can agree on is that it is extremely helpful to represent the lead process as a sales funnel (or pipeline) consisting of stages and conversion rates. Managers can (and do) fall victim to this tool if they aren’t careful, however. The old adage about “garbage in – garbage out” applies as well to funnels as...

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Oct

29

2013

The Marketing Budget, How to Invest Strategically

Contributed by Eric Lundbohm Each and every year we go through the budgeting process.  Marketing’s part in that process is often significant, as a large percentage of the “discretionary” budget belongs to marketing, earmarked for trade shows, out bound campaigns, advertising, etc.  We plan the budget, execute marketing throughout the year and review results at the end.  Then we start the process over again. How...

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Aug

27

2013

Customer Lifetime Value: A Framework for Assessing Marketing Resource Allocations

[ezcol_2third] Contributed by Ivan Ruzic, Ph.D. ­­­­­­­­­­­­­­­­­­­­­­­­­­­[/ezcol_2third] [ezcol_1third_end] Read More Articles Like This Request a Meeting with a Subject Matter Expert on This Topic[/ezcol_1third_end] Conventional accounting has long viewed marketing expenditures as costs and not as investments in intangible assets. However, it is demonstrable that the value of a firm is linked to expectations of future performance. Therefore, resources allocated to marketing efforts should really...

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Jul

08

2013

Roadmap to Revenue: Creating the Perfect Marketing Machine

[ezcol_2third] Contributed by Charles Besondy [/ezcol_2third] [ezcol_1third_end] Read More ArticlesLike This Request a Meeting with a Subject Matter Expert on This Topic[/ezcol_1third_end] A majority of CEOs are unsatisfied with the performance of their marketing department. This is a safe statement to make based on my observations and the findings of any number of surveys that look at marketing performance and CEO priorities. Assuming you’re one...

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