Marketing


May

21

2018
How To Use Referral Based Marketing To Increase Sales

How To Use Referral Based Marketing To Increase Sales

The most powerful marketing tool for any business is referral based marketing. People are inclined to trust a recommendation if it comes personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.   Getting the message about how great your business is into the grapevine...

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May

13

2018
3 Marketing Principles That Attract Sales

3 Marketing Principles That Attract Sales

Marketing principles guide your marketing strategy and help your business stand out from the competition. Anytime you switch on the news, go through your cell phone or take a drive to McDonald’s, you are bombarded with ads. There’s no escaping them. So how can your business stand out from the competition? It’s simple – create awareness, drive conversions and focus on retention. Just use these...

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May

01

2018
3 Digital Marketing Strategies to Increase Traffic

3 Digital Marketing Strategies to Increase Traffic

Digital marketing is a relatively new offshoot of marketing, but in past decades, its use has exploded. The online world is much more competitive than the physical world, and traditional marketing strategies no longer apply to the digital space. To stand out from the crowd, you need to take your digital marketing strategy one step further. Using one or all three of the following digital...

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Jan

22

2018
Marketing in 2018

Marketing in 2018

New year, new trends. Marketing in 2018 will be bigger and more diverse than ever. To stay relevant and ahead of the curve, businesses need to be aware of where the market is moving and who their customers are. Where to find them? How to connect with them? What brings them back? Co-founders of Cerius Interim Executives, Pam Wasley and Kristen McAlister, discussed how important...

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Jan

12

2018
Marketing in 2018 – Cerius Business Today

Marketing in 2018 – Cerius Business Today

Today Pam and Kristen talk about how Cerius uses digital marketing in 2018 and their internal marketing innovations lab to create more qualified traffic to their websites. Later in the podcast, Kristen speaks with Gresham Harkless and Raj Prasad about trends in marketing in 2018, and how CEO’s can find the best marketing talent and how they can be kept accountable. Kristen shares the turning point...

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Jul

19

2017
Optimizing Your Business Development Efforts – Past Client Referrals & Partnerships

Optimizing Your Business Development Efforts – Past Client Referrals & Partnerships

Referrals are one of the most valuable resources you have. Use them to build your business and brand. Past Clients as Referral Sources One of the most important activities you can engage in is to contact prior companies and clients. Nobody knows better what you can do than those for or with whom you have already worked. We are increasingly seeing companies bring on executives...

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Jun

17

2017
Top Networking Tips (Part 2)

Top Networking Tips (Part 2)

 Networking tips that can drastically alter your presence in the marketplace and industry This article is part of a two-part series. Read other great networking tips at Top Networking Tips (Part 1). Too often, we see executives take on an engagement that is four to five days per week for a period of time and neglect their business development efforts and networking tips during that...

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Nov

18

2016
How Outsourced Firms Shift Your Focus Back to Core Competencies

How Outsourced Firms Shift Your Focus Back to Core Competencies

Focusing on your core competencies has never been easier with an outsourced firm Imagine building a company where the only employees you have are those who work and focus on your core competencies and the product/service you deliver. All other activities are outsourced. The economic and workforce conditions have never been more ideal for making this happen than they are now. What do I mean...

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Sep

09

2016
The Art of Getting a Good Recommendation for Executives

The Art of Getting a Good Recommendation for Executives

A good recommendation is gold for executives. We answer all your questions on where, how and what kind you should get. We have talked quite a bit about executives marketing themselves. In a world where everybody’s got a LinkedIn account, most have Twitter or maybe Instagram; there seem to be limitless opportunities to sell yourself digitally. How does an executive get themselves to stand out...

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Jul

07

2014

Revisiting Marketing Strategy

Contributed by Bob Donnelly. We have witnessed the rise and fall of many brands, and now we have the latest example in Radio Shack. Since its inception in 1921, it has ridden the proverbial life cycle from an embryonic start-up, through its growth phase, and into maturity during the 80’s and into the early 2,000’s. However, since the introduction of more and more sophisticated electronics,...

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