Marketing


Jun

27

2018
Building the Perfect Marketing Department

Building the Perfect Marketing Department

Get the most out of your marketing department by aligning marketing with sales and leveraging the staff through compensation. Marketing is one the biggest drivers of revenue in a business. Oftentimes, when a new CEO steps into a company their first disappointment comes from the marketing department. No matter how great and innovative your product is, you will not make any revenue or profit until...

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Jun

12

2018
Top Ways to Stop Wasting Your Marketing Dollars – Part 2: Sales

Top Ways to Stop Wasting Your Marketing Dollars – Part 2: Sales

Get the most from your marketing expenditures, so you can stop wasting marketing dollars.  Make sure every dollar counts. This is Part 2 in a three part series on how to stop wasting marketing dollars.  Click here for Part 1 discussing The Basics. There’s an old saying that goes “I think we are wasting half of our marketing budget, I just don’t know which half.”...

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Jun

04

2018
Top Ways to Stop Wasting Your Marketing Budget – Part 1: The Basics

Top Ways to Stop Wasting Your Marketing Budget – Part 1: The Basics

Get the most from your marketing budget. To make sure every dollar counts. Thankfully, there are some steps that almost every company can take to ensure that the marketing budget is well-spent and produces the desired results. This is Part 1 in a three part series.  Click here for Part 2 and Part 3 discussing Sales, Social Media and Prioritization. There’s an old saying that...

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May

28

2018
Marketing 101: Basics of a Good Strategy

Marketing 101: Basics of a Good Strategy

Marketing strategies help provide direction to your company. You can build them with new age tools or take a more traditional approach. Whichever way you go, the basics of marketing remain the same. Three of the most important marketing basics are defining your target market, value proposition, and building a profitable customer relationship. Marketing 101: Target customer base Knowing who your target market is, helps...

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May

24

2018
How Online Marketplaces Help you with Marketing and Business Development

How Online Marketplaces Help you with Marketing and Business Development

Let someone else do the marketing and business Development through online marketplaces Executive matchmaking companies have been around in many forms for decades. From executive recruiting firms to up-and-coming technology-enabled online marketplaces, there is a wide range of companies to help executives find their next “gig,” whether it is a full-time role or their next interim engagement. Because we focus primarily on the independent executive,...

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May

21

2018
How To Use Referral Based Marketing To Increase Sales

How To Use Referral Based Marketing To Increase Sales

The most powerful marketing tool for any business is referral based marketing. People are inclined to trust a recommendation if it comes personally from somebody they know. According to research by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.   Getting the message about how great your business is into the grapevine...

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May

13

2018
3 Marketing Principles That Attract Sales

3 Marketing Principles That Attract Sales

Marketing principles guide your marketing strategy and help your business stand out from the competition. Anytime you switch on the news, go through your cell phone or take a drive to McDonald’s, you are bombarded with ads. There’s no escaping them. So how can your business stand out from the competition? It’s simple – create awareness, drive conversions and focus on retention. Just use these...

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May

01

2018
3 Digital Marketing Strategies to Increase Traffic

3 Digital Marketing Strategies to Increase Traffic

Digital marketing is a relatively new offshoot of marketing, but in past decades, its use has exploded. The online world is much more competitive than the physical world, and traditional marketing strategies no longer apply to the digital space. To stand out from the crowd, you need to take your digital marketing strategy one step further. Using one or all three of the following digital...

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Jan

22

2018
Marketing in 2018

Marketing in 2018

New year, new trends. Marketing in 2018 will be bigger and more diverse than ever. To stay relevant and ahead of the curve, businesses need to be aware of where the market is moving and who their customers are. Where to find them? How to connect with them? What brings them back? Co-founders of Cerius Interim Executives, Pam Wasley and Kristen McAlister, discussed how important...

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Jan

12

2018
Marketing in 2018 – Cerius Business Today

Marketing in 2018 – Cerius Business Today

Today Pam and Kristen talk about how Cerius uses digital marketing in 2018 and their internal marketing innovations lab to create more qualified traffic to their websites. Later in the podcast, Kristen speaks with Gresham Harkless and Raj Prasad about trends in marketing in 2018, and how CEO’s can find the best marketing talent and how they can be kept accountable. Kristen shares the turning point...

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