Marketing


Sep

19

2018
4 Social Media Marketing Strategies You’ve Never Thought Of

4 Social Media Marketing Strategies You’ve Never Thought Of

Forget online ads and SEO. Go one step further by tapping into 4 social media marketing strategies you’ve never heard of before. Social media is a hub of connections. On it you find anybody, from long-forgotten childhood friends to a spouse. Finding and forging those connections has never been easier. Businesses have capitalized on the bridge social media has created to get in touch with...

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Sep

15

2018
The 4 P’s of a Marketing Plan

The 4 P’s of a Marketing Plan

Your marketing plan is one of the most important sections of your business plan. It outlines all actionable tasks that your company does or will do to penetrate the market. The marketing plan of big and small companies includes 4 common elements more commonly known as the 4 P’s or marketing mix. They are designed to attract customers and plan long-term revenue generation from customers....

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Sep

04

2018
3 Ways to Invest Smartly in your Marketing Budget

3 Ways to Invest Smartly in your Marketing Budget

The marketing budget makes up one of the most important part of your annual budget, and at times, the most expensive. Year after year, executives plan and budget marketing activities for the fiscal year. Money is spent on trade shows, outbound campaigns, advertising, and more, and at the end of the 12-month session, they are reviewed and if successful repeated for the next year. This...

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Jul

11

2018
Sales and Marketing On The Same Page To Drive Revenue – Part 1

Sales and Marketing On The Same Page To Drive Revenue – Part 1

Have Sales and Marketing changed their strategies and tactics to address the fact that buyers are buying much differently than they did just five years ago? We talk about how to drive revenue by collaborating with marketing. Multiple research studies are providing a compass. The studies indicate that over 60 percent of the buying process for many business products or services is concluded before the...

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Jul

07

2018
It Takes Great B2B Marketing to Drive Sales Growth

It Takes Great B2B Marketing to Drive Sales Growth

The bottom line is that CEOs need to invest appropriately in their B2B Marketing functions to get the most from their Sales organizations and drive revenue growth. Contributed by Brad Grob. One big challenge I often see is when CEOs of “business-to-business” (“B2B”) companies have invested significant resources into the Sales organization but are reluctant to invest in the Marketing function. Often, Marketing is relegated...

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Jun

27

2018
Building the Perfect Marketing Department

Building the Perfect Marketing Department

Get the most out of your marketing department by aligning marketing with sales and leveraging the staff through compensation. Marketing is one the biggest drivers of revenue in a business. Oftentimes, when a new CEO steps into a company their first disappointment comes from the marketing department. No matter how great and innovative your product is, you will not make any revenue or profit until...

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Jun

12

2018
Top Ways to Stop Wasting Your Marketing Dollars – Part 2: Sales

Top Ways to Stop Wasting Your Marketing Dollars – Part 2: Sales

Get the most from your marketing expenditures, so you can stop wasting marketing dollars.  Make sure every dollar counts. This is Part 2 in a three part series on how to stop wasting marketing dollars.  Click here for Part 1 discussing The Basics. There’s an old saying that goes “I think we are wasting half of our marketing budget, I just don’t know which half.”...

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Jun

04

2018
Top Ways to Stop Wasting Your Marketing Budget – Part 1: The Basics

Top Ways to Stop Wasting Your Marketing Budget – Part 1: The Basics

Get the most from your marketing budget. To make sure every dollar counts. Thankfully, there are some steps that almost every company can take to ensure that the marketing budget is well-spent and produces the desired results. This is Part 1 in a three part series.  Click here for Part 2 and Part 3 discussing Sales, Social Media and Prioritization. There’s an old saying that...

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May

28

2018
Marketing 101: Basics of a Good Strategy

Marketing 101: Basics of a Good Strategy

Marketing strategies help provide direction to your company. You can build them with new age tools or take a more traditional approach. Whichever way you go, the basics of marketing remain the same. Three of the most important marketing basics are defining your target market, value proposition, and building a profitable customer relationship. Marketing 101: Target customer base Knowing who your target market is, helps...

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May

24

2018
How Online Marketplaces Help you with Marketing and Business Development

How Online Marketplaces Help you with Marketing and Business Development

Let someone else do the marketing and business Development through online marketplaces Executive matchmaking companies have been around in many forms for decades. From executive recruiting firms to up-and-coming technology-enabled online marketplaces, there is a wide range of companies to help executives find their next “gig,” whether it is a full-time role or their next interim engagement. Because we focus primarily on the independent executive,...

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