Marketing


Oct

24

2018
CEOs and Social Media Marketing

CEOs and Social Media Marketing

Doing social media marketing effectively remains a mystery to many CEOs. By Bob Donnelly A day doesn’t go by without one story or another about how a company used social media to grow their business or build their brand. However, for many CEOs, this is a major conundrum because neither they nor their staff, have enough experience with social media platforms to use them effectively...

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Oct

14

2018
Unite Sales and Marketing Under One Leader

Unite Sales and Marketing Under One Leader

Sales and marketing are two entirely different functions. Although the two exist and operate as separate departments in modern organizations, they can be united under a common leader. If you find the right person to unite and keep them in sync, you will watch your leads and customers grow dramatically. Kristen McAlister spoke to Jen Henriksen, a sales and marketing executive, on bridging the gap...

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Oct

12

2018
Finding Your Marketing “Why”

Finding Your Marketing “Why”

“Ultimately people don’t so much buy what you make, it’s why you make it or provide it. It’s the why. Rather the Marketing Why” Great ideas reap great profit. But that doesn’t always prove true for innovative entrepreneurs struggling to break even. One of the biggest reasons why small businesses aren’t able to grow is because they have their marketing all wrong. They haven’t got...

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Oct

09

2018
Eliminating Friction Between Sales and Marketing

Eliminating Friction Between Sales and Marketing

Companies often find themselves embroiled in making sales and marketing work together. We rarely talk with an organization where the two are in sync. Rather, we hear most speak of them as “sales versus marketing” referring to internal rivalries. Making them work together and being on the same page is the sign of an efficient organization. We spoke to Jen Henriksen, a sales and marketing...

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Oct

06

2018
4 Digital Marketing Models Recommended by Interim Marketing Executives

4 Digital Marketing Models Recommended by Interim Marketing Executives

Research shows that companies with synchronized marketing and sales strategies can increase sales by a whopping 208%. With so many digital marketing resources to choose from, business owners can easily get confused. Interim marketing executives however make it easy for you by recommending four above the others. There are 4 core models in digital marketing that can help market your online store and increase sales. They can be...

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Sep

19

2018
4 Social Media Marketing Strategies You’ve Never Thought Of

4 Social Media Marketing Strategies You’ve Never Thought Of

Forget online ads and SEO. Go one step further by tapping into 4 social media marketing strategies you’ve never heard of before. Social media is a hub of connections. On it you find anybody, from long-forgotten childhood friends to a spouse. Finding and forging those connections has never been easier. Businesses have capitalized on the bridge social media has created to get in touch with...

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Sep

15

2018
The 4 P’s of a Marketing Plan

The 4 P’s of a Marketing Plan

Your marketing plan is one of the most important sections of your business plan. It outlines all actionable tasks that your company does or will do to penetrate the market. The marketing plan of big and small companies includes 4 common elements more commonly known as the 4 P’s or marketing mix. They are designed to attract customers and plan long-term revenue generation from customers....

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Sep

04

2018
3 Ways to Invest Smartly in your Marketing Budget

3 Ways to Invest Smartly in your Marketing Budget

The marketing budget makes up one of the most important part of your annual budget, and at times, the most expensive. Year after year, executives plan and budget marketing activities for the fiscal year. Money is spent on trade shows, outbound campaigns, advertising, and more, and at the end of the 12-month session, they are reviewed and if successful repeated for the next year. This...

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Jul

11

2018
Sales and Marketing On The Same Page To Drive Revenue – Part 1

Sales and Marketing On The Same Page To Drive Revenue – Part 1

Have Sales and Marketing changed their strategies and tactics to address the fact that buyers are buying much differently than they did just five years ago? We talk about how to drive revenue by collaborating with marketing. Multiple research studies are providing a compass. The studies indicate that over 60 percent of the buying process for many business products or services is concluded before the...

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Jul

07

2018
It Takes Great B2B Marketing to Drive Sales Growth

It Takes Great B2B Marketing to Drive Sales Growth

The bottom line is that CEOs need to invest appropriately in their B2B Marketing functions to get the most from their Sales organizations and drive revenue growth. Contributed by Brad Grob. One big challenge I often see is when CEOs of “business-to-business” (“B2B”) companies have invested significant resources into the Sales organization but are reluctant to invest in the Marketing function. Often, Marketing is relegated...

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